Hi, I’m Laura.
I’m a Brand MaGICIAN, Strategist, & Creative Thinker
You probably want to look at my work. That’s cool, but let’s first break the ice a little bit…
I’m currently a Senior Account Executive at Humana, where I lead creative strategy and campaign development for our Medicare Advantage business. I manage key lines of business—including Point of Sale, DGT, and Paid Media—collaborating with cross-functional teams and external vendors to produce goal-oriented, brand-aligned marketing.
My approach is proactive and detail-driven. I thrive in fast-paced environments, where I keep projects moving, teams aligned, and strategies tightly connected to business goals. I’m known as someone people can rely on—especially when deadlines are tight and expectations are high.
My professional background spans both agency and in-house experience. Prior to Humana, I led Acquisition, Winback, and Retention campaigns for the DIRECTV Commercial account at KERN. Earlier in my career, I managed 21 LMA accounts for the Buick and GMC brands at Martin Retail Group, conducted research at RPA, and held roles across project management, copywriting, and account service at agencies and organizations including Q1 Media, Sabre Industries, the Jaymes Willoughby Team, the U.S. Census Bureau, and the NBA Development League. I hold a master’s degree in advertising and a bachelor’s in mass communication with a minor in marketing. These academic foundations, combined with my hands-on experience, have shaped a versatile skill set rooted in strategy, communication, and execution.
Here are a few brands I’ve had the pleasure of working with:
EDUCATION
M.A. ADVERTISING
The University of Texas at Austin
G.P.A 3.89
2014-2015
B.A. MASS COMMUNICATION Minor: Marketing
The University of Texas Pan - American
G.P.A 3.75
2009-2013
WORK EXPERIENCE
SENIOR ACCOUNT EXECUTIVE
Humana /April 2024 – Present/ Dallas, TX.
- Spearheaded the strategic development and execution of multichannel Medicare Advantage campaigns, optimizing messaging across POS, DGT, and Paid Media to drive enrollments and conversions—contributing to year-over-year lift in AEP/OEP/SEP performance.
- Built and leveraged cross-functional partnerships with internal teams, marketing stakeholders, and external agencies to align priorities, remove roadblocks, and accelerate project delivery.
- Ensure all creative assets align with brand guidelines, voice, and visual identity—serving as a brand steward across internal and external teams to maintain consistency and elevate brand equity.
- Used qualitative and quantitative research to guide campaign development,tailoring messaging and creative to address audience needs, improve relevance,and support enrollment goals.
SENIOR ACCOUNT EXECUTIVE & ACCOUNT EXECUTIVE
KERN /October 2019 – April 2024/ Dallas, TX.
- Led end-to-end development of DIRECTV Commercial campaigns across Acquisition, Winback, Retention, and L&I—ensuring on-time, on-budget delivery across direct mail and digital channels..
- Collaborated with internal strategy, creative, and analytics teams to translate client objectives into effective, brand-aligned campaigns that drove measurable results.
- Provided clients with actionable insights by analyzing campaign performance and identifying economic, industry, and cultural trends impacting business goals.
- Ensured consistency in brand voice, messaging, and visual identity across all creative deliverables through detailed reviews and quality assurance processes.
ASSISTANT ACCOUNT EXECUTIVE
Leo Burnett - Martin Retail Group /Oct 2016 – Feb 2019/ Westlake Village, CA.
- Executed account service tasks for client, General Motors, such as producing and trafficking creative content, media planning, and media buying for 21 western region markets.
- Coordinated regional communications and dealer database management.
- Served as liaison between the regional field team and all 21 west region Buick and GMC local marketing association dealers.
- Compiled and edited weekly media summary reports for all west region LMA markets.
STRATEGIC PLANNING INTERN
Rubin Postaer and Associates /Feb 2016 – Sept 2016/ Santa Monica, CA.
- Conducted market research and formed business strategies for the following clients: ARCO, Dole, Tempur-pedic, L.A. Clippers, and ampm.
- Analyzed and interpreted quantitative and qualitative data and converted information into creative thinking to solve business problems.
- Monitored industry/market changes in order to adjust marketing strategies, to ensure that clients are adapting to new trends.
MARKETING INTERN
Q1 Media/ Sept 2015 – Feb 2016/ Austin, TX.
- Assisted the Director of Marketing in project management and the development of marketing strategies for communications campaigns.
- Created collateral material on Adobe software related to program operations for both internal and external communications.
- Wrote, edited, published engaging content daily on all social media platforms and website blog.
ACCOUNT MANAGER/COPYWRITER - CREATIVE SERVICES TEAM
Sabre Industries/ May 2015 – Aug 2015/ Southlake, TX.
- Wrote content to be published on Sabre Travel Network website, marketing campaigns, sales pitches, blog posts, and briefs for a variety of internal departments.
- Assisted in the creation of a business development project where the company marketed their services outside the travel industry.
MARKETING MANAGER
Keller Williams Realty/ Sept 2014 – May 2015/ Austin, TX.
- Created a series of regional marketing engagement strategies designed to deliver great customer service and drive customer traffic. These strategies included local community events and social media campaigns.
- Developed and fostered new and old relationships with clientele via multiple platforms such as Facebook, Email, and other digital platforms.
- Created marketing and promotional materials including but not limited to print, electronic media, direct mail, online video, and signage.
Public Affairs Specialist
U.S. Census Bureau/ Aug 2013 – Dec 2013/ Washington, D.C.
- Wrote “Facts for Features” consisting of complex statistical information from the Census Bureau's demographic and economic subject areas to provide the public with information on trending national news topics.
- Used a public relations online software tool to track media activities, create reports and develop media lists.
- Directed reporters to statistical information on American Fact Finder, and coordinated interviews with reporters and statisticians.
- Created American Community Survey press release material for state data centers.
Corporate Sponsorship Intern
N.B.A. Development League/ May 2013 – Jul 2013/ Mcallen, TX.
- Conducted needs analysis meetings with individual sponsors to gain a thorough understanding of the client’s marketing objectives.
- Created and customized marketing proposals for individual sponsors to meet their needs.
- Managed all data entry of daily call logs, game day inventory, and corporate contracts.
Advertising Coordinator/Writer
Panorama Magazine/ Sept 2011 – May 2013/ Edinburg, TX.
- Participated in staff meetings, reviewed, commented, and discussed potential improvements and story ideas for publication. Publication advanced to the semifinals for the 2013 Pacemaker award.
- Conducted interviews and research for the featured editorial.
- Met and communicated with potential advertising clients for ad placements.
Click icon to download official resume
WORK
CREATIVE
I’ve always had a deep appreciation for art growing up. In my spare time I like to draw, paint, and design various images on Adobe Creative Creative suite. Check out some of my work in the link below.
BRANDING
I’ve worked on various projects for multiple clients that all focus on one key thing: branding. In this section you will find my collection of creative briefs, research projects, and business proposals.
PUBLICATIONS
In this section you will find the Panorama Magazine, research articles, and other publications that I had the opportunity to be apart of during my academic studies in undergrad and graduate school.
Let’s talk!
Here are a few ways you can reach me:
Fill out the form below, or shoot me an email at lagalvan000@gmail.com.
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